The jane iredale beauty ethos is about looking and feeling like the best version of yourself - using makeup to put your best features forward, not to disguise yourself or hide behind the makeup. 2018 sees the launch of our NEW Contour Kits, each containing three matte powders expertly formulated to enhance, never hide, your beauty.
The principle of contouring is simple - darker colours are used to sculpt the face while lighter shades bring areas of your face forward. While heavy, cream contours have allowed Hollywood starlets to essentially change the shape of their face, our GreatShape Contour Kits are all about simply enhancing your natural beauty.
The GreatShape Contour Kits come in two varieties, warm and cool, ensuring all skin tones are represented. Unsure if your undertones err towards warm or cool? Our tip for quickly determining your skin tone is to check your veins on the inside of your wrist. If they appear more purple or blue, you’re cool toned. Veins look predominantly green? Then your skin has warmer undertones.
Each kit contains a highlight, blush and contour shade, so you can completely sculpt your face and enhance your complexion using the one kit. True contouring powders are matte, as they’re designed to look as much like your own skin as possible - and nobody has naturally shimmering skin! The jane iredale woman is a believer in natural beauty, so these three matte shades will ensure your contouring never looks artificial.
Each sleek, mirrored gold compact comes with an illustrated guide to contouring for your face shape, however the same method applies across the board. To contour your face like a pro, begin by applying the bronze contour shade to any areas of the face you’d like to sculpt - for most, this will include the temples, cheekbones and jawline. Apply the highlighting colour to the areas you want to enhance - the tops of the cheekbones are a great universal starting point. To finish, apply the blush to your cheeks to create a healthy, lit-from-within glow. The powders are so finely milled and easy to blend that your contouring will look completely seamless every time.
The GreatShape Contour Kits are best used with the our NEW animal-free makeup brushes designed specifically with contouring in mind. The Blending/Contouring Brush features an angled top and medium density bristles, giving you full control over how much colour you pick up and put down. We love this brush for applying blush and blending out your contour for a natural finish. The Contour Brush has a flat top and is densely packed, meaning you’ll pick up and put down more colour. This makes it ideal for really sculpting the face and picking up the perfect amount of your contour hue.
Our NEW GreatShape Contour Kits are designed with you in mind, allowing you to celebrate and enhance your natural beauty and put your best features forward. To view the shades click here.
Words and images by Gemma Watts @gemkwatts