NEW Makeup Kit: Pure and Simple

Our philosophy on makeup is that it should be used to enhance your natural beauty, rather than as a mask to hide behind. Makeup should be fun, something to lift your confidence, never something to agonise over. An everyday makeup routine should be easy – pure and simple.

Enter our Pure & Simple Makeup Kit. Each kit covers all bases (pardon the pun) and is ideal for everyone – from the woman who has only recently acquainted herself with makeup and wants to build up her kit with the essentials, to the beauty lover who needs products that do their job (and do it well) to streamline her everyday makeup routine.

Each kit includes two shades of PurePressed Base Mineral Foundation, a PurePressed Blush, two PurePressed Eye Shadows and a Just Kissed Lip and Cheek Stain, meaning you can quite literally apply a complete face of makeup using just the one beauty-bag sized kit.

You’d be forgiven for assuming a kit so simple could only create one look, but these carefully curated collections have been designed with versatility at the forefront of the mind. For a truly effortless, natural look, apply the mineral foundation that best matches your skin tone; dust the blush over the apples of your cheeks (can’t find them? Grin at yourself in the mirror – the apples are the fleshiest parts of your cheeks), add a wash of the lighter eyeshadow from your duo over your lids, and then apply the lip stain using your finger to add a muted flush to your pout. To dial it up for the evening, use the slightly darker foundation in your kit to add definition to the hollows of your cheeks, work the darker eyeshadow through the crease of your eyelid for a simple smoky eye, use your finger to apply the lip and cheek stain over your powder blush to add more warmth to your complexion, then finish by applying the stain directly to your lips from the bullet for a more concentrated lip colour.

Each kit also contains a powder brush and dual-ended eye shadow applicator, meaning you don’t have to haul around a brush roll with your new streamlined beauty routine. Unfold the powder brush to create a fan shape for easy foundation application, then fold it back up and create a denser brush to apply your blush with more precision.

Being able to create a complete look using one kit is ideal for travel, but we get even more use out of it for touch-ups during the day. Our tip? Keep our PurePressed Base Mineral Foundation on hand to top up your SPF. Not only is it packed with active skin care benefits, it’s been recommended by the Skin Cancer Foundation as an effective broad spectrum sunscreen which means you can dust it lightly over your makeup before heading out into the sun (we make sure we do this before we head out to lunch) for additional sun protection without having to wipe off the rest of our face!

Our Pure & Simple Makeup Kit is available in four universal shades to suit every complexion, featuring different foundation blush hues to suit fair to deep skin tones.

Find your Pure & Simple Makeup Kit shade here.

Words and images by Gemma Watts @gemkwatts

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