Celebrate #Pinktober with jane iredale



So often we see busy women put themselves last. The women in our lives are carers, instinctively looking after their children, friends, family and loved ones before themselves. This month, we’re making self-care a top priority.

The Pinktober initiative sees women nationally prioritising their own health and wellbeing through starting a conversation about breast and ovarian cancers. Awareness and research bring us closer to finding a cure for cancer, which is why we have released a special, limited edition Forever Pink Just Kissed Lip and Cheek Stain for Pinktober- with $3 from every sale being donated to Pink Hope, a breast and ovarian preventative health hub working to ensure every individual can assess, manage and reduce their risk of cancer while providing personalised support to at-risk women.

We are passionate about women’s health and empowerment, and we encourage you to put your wellbeing first this Pinktober. To celebrate women’s strength and survival, here’s how we’re making ourselves feel amazing this month.



Start The Conversation

The first step to increased breast and ovarian cancer awareness is to start a conversation. Removing the taboo empowers women to look after themselves and get regular checks, and the more frequent we make these conversations, the more normalised and less uncomfortable they become.

Having an honest conversation about breast and ovarian cancers doesn’t have to feel morose or clinical. Use Pinktober to make it fun! There’s no better time to get your best girlfriends together and share your stories.


Set Aside Time For YOU

Take time out this Pinktober to make yourself feel amazing. It may be having a sleep in, a long lunch, spending time with family or even getting away from it all for the weekend- but for the jane iredale team, it’s about using beauty products that make us feel great!

We’ve long been inspired by the transformative powers of beauty and the way it can change not just the way you look, but the way you feel. Colours like pink are instant mood boosters, which is why we chose our Forever Pink Just Kissed Lip and Cheek Stain as our hero Pinktober product.

Because the beauty in every woman is her individuality, the Forever Pink Just Kissed Lip and Cheek Stain is all about custom colour. Rather than a uniform hue, Forever Pink adjusts to the body’s chemistry, enhancing your natural colouring for a perfect match with any skin tone. The product can be used on both the lips and cheeks, giving the complexion and lips a soft pink wash of colour while hydrating and caring for the skin.

Some of our other ‘pink’ clean beauty favourites include Sunny PlayOn Lip Crayon, Blossom PureGloss Lip Gloss, Clearly Pink PurePressed Blush, Natalie Triple Luxe Lipstick and Cherish Lip Fixation.



Get Checked

You’ve ensured your friends and family are well versed in the importance of regular checks and you’ve taken some time out to make yourself feel fantastic- now it’s time to put yourself first.

There is no better time than right now to make a visit to your GP to assess your health, determine your risk and find out what steps you can take to reduce your chances of developing breast or ovarian cancer in your lifetime.

Words and images by @gemkwatts

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