Launching 15 November

Lash Volume Amplified. Clean Benefits Multiplied.

Get the high-impact lashes you expect from a traditional mascara with a 98% naturally-derived formula.

NEW Beyond Lash™ Volumizing Mascara boosts lashes with bold colour payoff and weightless, buildable volume.

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Come clean

Traditional mascaras can contain toxic chemicals that irritate eyes. Beyond Lash includes consciously chosen, good-for-you ingredients and has been extensively tested so it's safe for even the most sensitive eyes.

Bamboo Stem Powder

A natural alternative to nylon fibers that helps add length and volume to lashes.

Basil Root Extract

A strong antioxidant that helps lashes feel fuller and look healthier.

Rice Bran Wax

A vegan alternative to beeswax that helps provide a strong yet flexible coating.

More than meets the eye...

98% naturally-derived formula nourishes and protects

Weightless, buildable volume & bold, glossy colour

Flexible coating resists clumping, smudging and flaking

Tapered hourglass wand delivers maximum volume

Meet our New Magic Wand

Mascara wands come in all shapes and sizes, each delivering different results. Our tapered hourglass brush is ideal for a full, false lash effect.

Easy on the Eyes

Made with nourishing ingredients that enhance performance, our 98% naturally-derived formula delivers the dramatic volume of a traditional mascara in a nourishing, flexible formula for healthier lashes.

No carbon black

Our high-quality, proprietary iron oxide blend delivers rich pigment without negative effects.

No parabens

We formulate without phthalates and parabens, which can be drying and irritating to eyes.

No teflon

A synthetic chemical that can create a sleek finish but has been linked to negative health effects.