Launching 15 November
Lash Volume Amplified. Clean Benefits Multiplied.
Get the high-impact lashes you expect from a traditional mascara with a 98% naturally-derived formula.
NEW Beyond Lash™ Volumizing Mascara boosts lashes with bold colour payoff and weightless, buildable volume.

Bamboo Stem Powder
A natural alternative to nylon fibers that helps add length and volume to lashes.

Basil Root Extract
A strong antioxidant that helps lashes feel fuller and look healthier.

Rice Bran Wax
A vegan alternative to beeswax that helps provide a strong yet flexible coating.




More than meets the eye...
98% naturally-derived formula nourishes and protects
Weightless, buildable volume & bold, glossy colour
Flexible coating resists clumping, smudging and flaking
Tapered hourglass wand delivers maximum volume


Meet our New Magic Wand
Mascara wands come in all shapes and sizes, each delivering different results. Our tapered hourglass brush is ideal for a full, false lash effect.

No carbon black
Our high-quality, proprietary iron oxide blend delivers rich pigment without negative effects.

No parabens
We formulate without phthalates and parabens, which can be drying and irritating to eyes.

No teflon
A synthetic chemical that can create a sleek finish but has been linked to negative health effects.