Creating Long Lashes Without Faking It


There’s something so feminine about long fluttering lashes, something spellbinding in the thought of a Hollywood heroine of yesteryear peering up at her male counterpart through a veil of thick eyelashes.

Recreating such a look would have once required the help of a pair (or two) of false lashes, but with the right mascara and lash care, you can lengthen and thicken your eyelashes without having to fake it. By opting for mascaras and lash products packed with natural, nourishing ingredients, you can actually strengthen and lengthen your eyelashes rather than simply coating them in pigment. You condition the hair on your head to keep it healthy and to promote growth- the same principles apply to your eyelashes.


Our PureLash Lash Extender and Conditioner can be applied prior to mascara as a lash primer, but our tip is to keep a tube with your evening skincare products, so you remember to apply it each night as an overnight lash treatment. The PureLash Lash Extender and Conditioner contain algae extract and a vitamin B complex factor to condition the lashes, as well as hydrolysed wheat protein, to thicken and strengthen the lashes from root to tip. We also love using this conditioner on the brows to smooth and encourage growth.

The beauty of choosing a mineral-based product like ours is that we not only use natural ingredients to nourish the lashes, our formulas are sensitivity tested too, so they won’t irritate sensitive eyes and skin the way many traditional makeup products often can. Our mascaras works to nourish the lashes while coating them in even colour, and they have been formulated specifically for those with sensitive eyes as they're free from lacquers, shellac and any petroleum-based ingredients.


If you're all about drama, our Beyond Lash™ Volumizing Mascara is the perfect fit for you. Beyond Lash achieves high-drama, volume lashes while also supporting your lashes against breakages - the product's definition of strengthening and lengthening. Utilising the lash-hugging Tapered Hourglass Brush (wand) allows for an easy inner and outer corner application while separating the lashes to avoid clumping and flaking.

The PureLash Lengthening Mascara takes the same principles as the original PureLash Mascara but adds the lengthening powers of triple-length cellulose fibres to create the illusion of longer lashes – without the addition of any irritants.

For a natural alternative to false lashes, try our Longest Lash Thickening and Lengthening Mascara. This do-it-all product combines those triple-length cellulose fibres with algae extract and panthenol to add length and volume to the lashes as well as condition and evenly disperse a coat of rich colour.


For products that condition and strengthen the lashes while they work, as well as keep eye-water-inducing irritants at bay, opt for hypoallergenic makeup products (particularly around the eye area). Our mascaras will leave you with long, thick, dark and healthy lashes without toxic fumes and harsh ingredients.

With three different mascara formulas and five different shades, which one will you choose? See all available mineral eye makeup shades and don’t forget about your brows; frame your face and complete your look!

Editor's Note: This post was initially published by Gemma Watts @gemkwatts in June 2017 and has recently been updated for accuracy, freshness and comprehensiveness by MargiFox Distributors in March 2023.