Eyebrow Makeup

Expertly define, shape, fill and tame your brows with face-framing eyebrow makeup in natural-looking, long-wearing shades. Arguably the most important feature on the face, the brows help to frame and balance your face and complete any makeup look, which is why it’s so important to get them right! We have...

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Expertly define, shape, fill and tame your brows with face-framing eyebrow makeup in natural-looking, long-wearing shades. Arguably the most important feature on the face, the brows help to frame and balance your face and complete any makeup look, which is why it’s so important to get them right! We have three versatile products available in our all-new PureBrow® Collection to perfect brow makeup: PureBrow® Precision Pencil, PureBrow® Shaping Pencil, NEW PureBrow® Brow Powder and PureBrow® Brow Gel! 

Better Brows Made Easier 

Whether you choose to use one streamlined product and method of defining your brows or a number of different products, our natural brow makeup products can tick all the boxes.

Step 1: Define

Our PureBrow® Precision Pencil works perfectly for defining the shape of your brows and filling them in a natural-looking way. With it's ultra-fine tip, it allows you to expertly and precisely shape the brows by mimicking small hair-like strokes. It’s great for filling any spares areas too. The formula is long-wearing and even better, it’s waterproof so will stay put without smudging through sweat, rain or swimming.

Step 2: Shape

Our PureBrow® Shaping Pencil, with its convenient teardrop-shaped tip, can shape and fill your brows. The pencil is double-sided, allowing you to seamlessly soften and blend the colour and fluff your brows with the spoolie. Our long-wear formula is both smudge- and water-resistant.

Step 3: Fill

Our NEW PureBrow® Brow Powder is designed to fill in sparse brows for a fuller appearance. It creates a natural, diffused look—no harsh lines or fallout. We recommend brushing your brows upwards and outward with the Spoolie. Then, utilising the Eye/Brow Brush, apply brow powder to your brows, filling in gaps along your natural contour. Brush through brows to diffuse the formula and set them in place.

Step 4: Tame

To tame and set your brows in place our PureBrow® Brow Gel is essential! This low maintenance gel is easily applied and can be done so on the run. Use the brow gel alone to add colour or apply over either the PureBrow® Precision or Shaping Pencil to set the brows in place or add an extra depth of colour and texture.

It is available in six shades that add a natural shade to your brow makeup and is also available in clear for those who still want the same great benefits of our brow gel but minus the tint.