Eye Shadow

Our mineral eye shadow range uses natural ingredients to provide long-lasting, crease-resistant colour. Formulated to glide on and stay put, our silky eye shadows are easy to apply and blend, with the option to go on wet or dry. Choose from eye shadow kits with five complementary colours, or a triple, duo or single palette.

Natural Eye Shadow with Staying Power

Free from chemicals and parabens, our hypoallergenic eye shadows use minerals and botanical extracts to soothe and protect easily irritated eyes. The entire jane iredale eye shadow range is also certified cruelty-free, with several vegan options available.

Highly Pigmented Eye Shadow

Whether you’re looking to create a soft and shimmering or bold and smoky look, you’ll be able to find the right palette for your needs in our range. From silvery blues to rose golds, our eye shadows come in a variety of shades to suit different eye colours.

To bring out your natural eye colour try a contrasting shade. Blue-eyed beauties should consider orange based browns and golds, while green-eyed goddesses can go for pink and reddish tones. If you’re lucky enough to have brown eyes, you can dabble in deep purples, bronze golds and shades of green given the versatility of your colouring. When it comes to selecting the best eye shadow colour for you, it pays to also take your complexion and eye shape into consideration.

Vegan Eye Shadow Brushes

Enhance your eye makeup application and make the most of your chosen palette with our range of luxuriously soft eye shadow brushes. Perfectly layer, blend and build colour with brushes that have been designed to shade, contour and smudge jane iredale minerals. Made from Naturon and Taklon, our vegan brushes are also highly durable and easy to clean.

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PurePressed Eye Shadow Kit


PurePressed® Eye Shadow Triple


PurePressed® Eye Shadow Duo


PurePressed® Eye Shadow


Smooth Affair® for Eyes


Eye Shere® Liquid Eye Shadow


Crease Brush


Deluxe Shader Brush


Detail Brush


Smudge Brush