Eye Makeup

Enhance your natural beauty with mineral eye makeup by jane iredale. Whether you’re looking to create a beautiful, bold eye or a subtle, barely-there effect, you’ll be able to find the best eye makeup for your needs in our range.

Nourishing, natural eye makeup

Formulated for long-lasting wear, our entire eye makeup range uses organic, vitamin-rich ingredients that are suitable for use on even the most sensitive eyes. From our eyeliners and eye shadows, right through to our mascaras, each of our products are certified as cruelty-free, with no chemicals or parabens used.

Shape & define your eyes

Bring your eyes to life with a contrasting shade of eyeliner or eye shadow. Our natural eye makeup range comes in a selection of deep, highly pigmented colours to suit different eyes and skin tones. From glossy golds to shimmering silvers and pretty pinks, there’s a colour for everyone and every occasion.

Eye makeup that’s easy to apply

It doesn’t matter if you’re a seasoned pro or just beginning to experiment with your eye makeup. Each of our products have a creamy formula that will gently glide on to your skin with ease.

To take your technique to the next level, pair your selected eyeliner or eye shadow with one of our vegan brushes. Use our brushes to layer, blend and smudge our mineral formulas for a beautiful eye makeup finish.

If you want to add a simple wash of colour to your lids, create the perfect winged eyeliner or define your crease with a dramatic smoky eye, you’ll always get the most effective results with our products.

Everyday eye makeup

Filled with clean, skin-loving ingredients, our entire eye makeup range is perfect for everyday use. While designed for ultimate staying power, each product is gentle on the delicate skin around the eye. Each high-performance formula soothes, conditions and protects to provide the best eye makeup results all day long.

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PurePressed® Eye Shadow Triple


PurePressed® Eye Shadow Duo


PurePressed® Eye Shadow


PurePressed Eye Shadow Kit


Smooth Affair® for Eyes


Eye Shere® Liquid Eye Shadow


Mystikol® Powdered Eyeliner


Eye Pencil


Liquid Eyeliner


Highlighter Pencil


Longest Lash Thickening and Lengthening Mascara


PureLash® Lengthening Mascara


PureLash® Mascara


Retractable Brow Pencil


PureBrow® Brow Gel


GreatShape® Eyebrow Kit


Crease Brush


Deluxe Shader Brush


Detail Brush


Smudge Brush