Get the look you love
without sacrificing the
skin you want

About Us

jane iredale is Beauty That Can

More than 25 years ago, Jane Iredale envisioned a makeup that was good for the skin – equal parts clean ingredients, skin-loving benefits and no-fade performance. She knew that what you put on your skin can change you, and she decided to make a change for the better.

Clean makeup delivers beautiful results

In a beauty world of "no's"; and "don'ts", we are all about can. Beauty that can perform without harmful toxins. Beauty that can strengthen skin with beneficial botanicals. Beauty that can bring out your absolute best. Be a #BeautyThatCan.

High Performance

Quality formulas with skincare benefits enhance your natural radiance

Highly pigmented pure mineral powders offer superior, long-lasting coverage

Multitasking makeup maximises and simplifies your beauty routine

Cruelty-free

Cruelty-free makeup has always been the core of our brand

Certified cruelty-free by CCIC (Leaping Bunny)

Animal-free testing

We do not sell our products in markets where animal testing is required

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Clean

Free of parabens, talc, phthalates, synthetic fragrance, fillers and GMO ingredients

Extensively tested for safety, stability, efficacy and performance

Non-comedogenic formulas won’t clog pores

Dermatologist and allergy tested

Preserved using only highly effective, natural ingredients