"It’s always been more than makeup.
Thank you for 30 beautiful years."

Our Story

Celebrating 30 Beautiful Years​​

jane iredale is Beauty That Can

Today, jane iredale remains the trusted choice of skincare professionals, and our ongoing commitment to helping women look and feel their best continues to resonate worldwide.

Clean makeup delivers beautiful results

Troubled skin? You can wear makeup

You can trust us to do the right thing

We can make a beautiful difference

You can look good and do good

Mission Statement

We pledge to provide a product line that has the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty.

We believe that our activities should be governed by the requirements of our customers and our concern for the environment.

This has guided the principles of our philanthropic giving, so we have directed our attention primarily towards women and the environment, although we've also found room for some other good causes, especially in the arts.

Look Good, Feel Better Australia 

Proudly partnering with Look Good, Feel Better Australia. The program has been designed to help cancer patients learn practical strategies to manage the physical, psychological and social impacts of cancer treatment. We help those radiate beauty from within and shine outwardly as they embrace our specially curated skincare makeup. Periodically, we release limited-edition makeup kits or products, with a donation from each purchase donated directly by jane iredale Australia to Look Good, Feel Better Australia. Join us in making a positive impact.

High Performance

Quality formulas with skincare benefits enhance your natural radiance

Highly pigmented pure mineral powders offer superior, long-lasting coverage

Multitasking makeup maximises and simplifies your beauty routine


Cruelty-free makeup has always been the core of our brand

Certified cruelty-free by CCIC (Leaping Bunny)

Animal-free testing

We do not sell our products in markets where animal testing is required


Free of parabens, talc, phthalates, synthetic fragrances, fillers and GMO ingredients

Extensively tested for safety, stability, efficacy and performance

Preserved using only highly effective, natural ingredients