Why You'll Love Our Clean, Vegan Mascara

If you’ve used any vegan, cruelty-free, mineral mascaras before, you’ll understand that the formulas can be a little bit tricky to work with. We’ve asked around, and a lot of our beauty community is still searching for their “Holy Grail” mascara.

Look no further.

Beyond Lash Volumizing Mascara Tube & Wand

The Beyond Lash Volumizing Mascara is the newest addition to the jane iredale stable- it’s clean, and it performs! Read on for all the details.

What Makes It Different?
Just like the rest of the jane iredale range, this mineral mascara is packed with botanical ingredients that care for the skin (or in this case, the lashes!) with wear. We often refer to jane iredale makeup as being an extension of your skin care, so consider the Beyond Lash Volumizing Mascara part of your lash care routine.

Our new vegan mascara contains Basil Root Extract, which is a potent antioxidant, to help the lashes feel fuller and look healthier, Avocado and Jojoba Seed Oils, which are rich in oleic acid, to help strengthen the lashes and prevent breakage, and Coconut and Baobab Seed Oils to moisturise and add visible shine to the lashes, while protecting them from environmental stressors.

Beyond Lash Volumizing Mascara is also ophthalmologist tested, safe for contact lens wearers and suitable for sensitive eyes.

Beyond Matte Volumizing Mascara Tubes

Why You’ll Love It
jane iredale’s most high-drama mascara yet, this formula delivers seriously full, lifted lashes, without any clumping. Both the formula and the lash-hugging applicator work to give the lashes a lengthening effect, while the brush itself works to separate each lash while adding volume and length.The mascara boasts maximum pigment for bold, glossy, black lashes, and has been carefully formulated to resist any flaking or smudging under the eyes or beneath the brow bone.

How To Use It
We often recommend teaming your mascara with PureLash Lash Extender and Conditioner, however this new formula is packed with so many lash-loving ingredients and benefits that the use of the lash serum is entirely optional!

To use the Beyond Lash Volumizing Mascara, begin by twisting the brush in the mascara tube to completely coat the wand in product (as per any mascara, avoid pumping the wand so as to not introduce air or bacteria into the tube).

Place the wand at the base of the lashes and gently wiggle the brush back and forth as you slowly pull it through the lash from base to tip. This will ensure the lashes are separated and lifted, with each lash evenly coated in pigment.

View our entire range of skin-loving eye makeup that's safe for sensitive skin and eyes.

Words and images by @gemkwatts