Cruelty-Free Makeup

We are committed to cruelty-free beauty

Our Cruelty-Free Makeup Pledge

When Jane started her beauty line it was important for her to be mindful about its impact on our environment and the community. That is why jane iredale is a certified cruelty-free cosmetics brand, recognised by both Leaping Bunny and PETA for our voluntary commitment to no animal testing at every stage of product development and manufacturing. 

This pledge to cruelty-free makeup has always been at the core of our brand. We believe it is an essential element in our holistic approach to creating responsible, healthy beauty.

bunny surrounded by roses and jane iredale cruelty-free makeup brushes

Compassion for Animals

Being an animal-friendly skin care and cruelty-free makeup brand means we believe that testing our products and ingredients on animals is cruel and unnecessary. Our commitment to no animal testing includes not allowing third-party animal testing for product registration purposes. We also do not sell our products in markets where testing on animals is required.

What does it mean to be a Cruelty-Free Cosmetic Brand?

Cruelty-free cosmetic brands do not test their products or ingredients on animals and actively ensure that this is maintained. Science has surpassed the need for animal testing and there are far more efficient ways to test makeup.

The Leaping Bunny Standard

The cute Leaping Bunny logo you see on jane iredale products is your guarantee that we are certified 100% cruelty-free by the Coalition for Consumer Information on Cosmetics (CCIC), a respected alliance of eight international animal protection groups who together created the Corporate Standard of Compassion for Animals, a voluntary pledge that companies make against animal testing. CCIC’s spirited Leaping Bunny logo helps concerned consumers worldwide easily identify cruelty-free makeup brands.

Leaping Bunny Logo

Learn more about CCIC’s Leaping Bunny program and view a comprehensive list of participating brands at


jane iredale is also certified cruelty-free by PETA, People for the Ethical Treatment of Animals, the most widely recognised animal welfare organisation in the United States.

We proudly display the PETA logo on our products. jane iredale is also listed in PETA’s online cruelty-free shopping guide, a searchable database of companies who care about the humane treatment of animals.

Peta Certification Logo

Learn more at

Are Cruelty-Free Makeup Products Vegan?

Not always. While all jane iredale products are proudly cruelty-free, PETA and Leaping Bunny certified with an extensive vegan range, including our makeup brushes, few of our products contain, beeswax, royal jelly and carmine.

What jane iredale value most is ingredients that are clean, good for the skin and cause no harm to the planet. In few instances animal-derived ingredients have been used over a chemical alternative to ensure the products are clean and performance-focused. All products are clearly listed with ingredients lists whether they are vegan-friendly.

Our Cruelty-Free Makeup Checklist:

✓ Cosmetics that are not tested on animals

✓ Ingredients that are not tested on animals

Makeup Brushes made from natural and synthetic fibres

✓ No third-party animal testing for product registration purposes

✓ We do not sell in markets where testing on animals is required

✓ Leaping Bunny certified

✓ PETA certified

Your Purchase has Impact

By choosing to purchase cruelty-free makeup you are encouraging a movement against unnecessary cruelty in our world. It is jane iredale’s belief that there is no such thing as beauty when animal cruelty is involved.

Shop the cruelty-free jane iredale collection.