Our cruelty-free commitment

Beauty with compassion.

Makeup should feel good to choose, too. jane iredale is a cruelty-free brand, recognised by Leaping Bunny and PETA.

Our commitment covers animal testing of ingredients and finished products, including testing by suppliers and third parties.

More than a promise

A commitment you can check.

Look beyond the label. These independent directories explain the standards and list our brand.

Iredale Cosmetics is listed as a Leaping Bunny-certified company. Its directory records certification since 2013.

PETA lists jane iredale as cruelty-free, with the same no-animal-testing standard applying to suppliers and third parties.

Ingredients with purpose

Makeup created with skin in mind, alongside our cruelty-free commitment.

Explore our glossary to learn about selected ingredients, the roles they play in our formulas and the products you’ll find them in.

Your next step

Explore our cruelty-free makeup, or start with a simple primer, foundation and hydration-spray routine.