Face-off: Exploring the jane iredale Foundation Range

Most women stick to one brand and shade for years, without altering their foundations to suit seasonal changes that affect the colour of our skin and condition. Switching up foundations can be overwhelming – not everyone is a budding makeup artist and that’s okay!

We want foundation buying to be an effortless process, something that you are in complete control of and that is why we are taking the time to explore this topic and give you our professional guidance so that you become the expert.

At jane iredale we only use the highest quality ingredients in our products, in particular our mineral foundations, to ensure exceptional performance, coverage and application across our formulas so you can stay looking polished and pretty all day long, and well into the night! Essentially you could wear any of our foundations and be thrilled with the way they look and feel on your skin. But with a little extra insight, there is the perfect formula and finish for your exact skin type, colour and condition.

We offer a range of coverage options from sheer to full that will help you achieve a flawless finish, every time. We love the way our minerals interact with light to create a soft-focus effect and leave your skin looking luminous and feeling silky smooth. We also believe that your foundation should not be causing you any harm, so we’ve eliminated common cosmetic nasties like talc and that is why our foundations provide exceptional coverage, requiring minimal touch-ups and are long lasting, not powdery.

We know that time isn’t always on your side, so if a product can help you save time, it’s a must-have! jane iredale Amazing Base, PurePressed Base, Glow Time and Dream Tint, are multitasking marvels and serve four different purposes in one, providing a foundation, concealer and sunscreen, plus active skin care benefits. By opting for a foundation that does more than just cover, you can ditch those bulky cosmetic cases and say hello to a quick and simple face makeup routine.

All of our products are non-comedogenic, which means they won’t clog pores – we’ve all heard the myth that makeup causes breakouts, but our non-comedogenic formulas work to create a protective barrier on your skin, while still allowing it to breathe and function naturally. Of course, we can’t promise that your makeup will stop blemishes altogether, but we can reassure you that your blemish’s won’t be caused by your makeup.

Here are the fast facts about our foundations:

PUREPRESSED® BASE MINERAL FOUNDATION: A semi-matte pressed mineral foundation that is slightly sheerer than the loose powders. PurePressed is made from micronized minerals, free of synthetic chemicals, oil free and weightless. It’s also water resistant for up to 40 minutes and contains a broad-spectrum sunscreen with SPF 20 UVB/UVA. Choose your coverage, either apply using The Handi Brush for a natural look that camouflages redness or apply with a dry Flocked Sponge for full coverage. Recommended for all skin types, especially problematic, oily and large pores. Dry skin types, read on.

AMAZING BASE® LOOSE MINERAL POWDER: A luminescent loose mineral foundation that gives a sheer to medium coverage. Made from micronized minerals, free of synthetic chemicals, oil free and weightless, Amazing Base is also water resistant for up to 40 minutes. Apply using the Chisel Powder Brush for sheer coverage or Flocked Sponge for full coverage. This mineral powder offers a physical sunscreen SPF 2o, meaning it instantly protects.

LIQUID MINERALS™ A FOUNDATION: A skin treatment serum with pigment that provides sheer to medium coverage. Liquid Minerals plumps and hydrates and helps to calm inflammation. Think anti-ageing foundation, designed to diminish the appearance of fine lines and wrinkles, minimises pores and even out skin tone. A beautiful cocktail of ingredients that are time released into the skin. The little liposome beads work with your body temperature and they break down to feed your skin throughout the day. Active ingredients like hyaluronic acid, vitamin c, coenzyme Q10 and white tea extract keep your skin looking radiant. Note: This foundation does not contain SPF. Use a moisturiser with SPF or dust your skin with one of our powder foundations.

DREAM TINT® TINTED MOISTURIZER: This dream-cream is oil-free and formulated with lightweight minerals. It’s also a tinted moisturiser that not only hydrates and provides sheer to medium coverage, but helps prevent trans-epidermal water loss. Water resistant for up to 40 minutes, you can sweat without it running. It’ll calm and smooth the surface of your skin while protecting with a broad spectrum SPF 15. Use as a sunscreen, primer or moisturiser. Great for normal to oily skin types.

GLOW TIME® FULL COVERAGE MINERAL BB CREAM: This velvety cream works to smooth and brighten skin, with a full coverage finish. This formulation is rich, moisturising and conditioning so best suited for normal to dry skin. It is water resistant and longwearing. It’s so quick to apply, you only need the smallest amount; it blends beautifully into your skin like velvet and a tube will give you over five months of use. If you want to give your skin a boost this season, this product gives an instant radiant glow the minute you put it on.

Our quick reference guide:

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