At jane iredale we know that to achieve healthy, radiant and flawless looking skin it all begins with the first step; following an effective skincare routine. Makeup will only look its best if skin is prepared properly.
Start by thoroughly cleansing the skin and remove any makeup, oil, dirt or other residue. Makeup won’t adhere to product build-up on the surface of the skin and uncleansed skin can make your foundation appear patchy and uneven. We recommend using jane iredale’s Botanical Makeup Remover, it’s moisturising and soothing and contains no drying ingredients; the sea minerals, soothes, nourishes and aids in hydration. Next follow with jane iredale’s Magic Mitt, the specially knitted microfibers completely remove all traces of makeup using warm water only, it also gently exfoliates skin. This cleansing process is simple, effective and gentle even on the most sensitive of skins.
For makeup to apply as evenly as possible, skin needs to be smooth, so the next step is to exfoliate. Regular exfoliation is a must; removing surface dryness will improve your skin’s texture allowing your moisturiser to absorb into the skin more effectively making the application of makeup effortless. Skin is now refined, polished and smooth.
Hydrate and plump skin cells with a spritz of one of jane iredale’s Hydration Sprays. Packed with vitamins and antioxidants to calm and protect, skin is conditioned and ready for makeup application.
Next moisturise skin with a good quality moisturiser and allow time for moisturiser to absorb into the skin before applying foundation. For normal to dry skin, use Smooth Affair Facial Primer & Brightener as a moisturiser. It’s amazing!
If you plan to wear concealer around the eye area, an eye cream is a must before applying makeup too, so hydrate the delicate eye area with a good quality eye cream.
Add extra luminosity and radiance to the skin with jane iredale’s Smooth Affair Facial Primer & Brightener, if you haven’t already used it as a moisturiser. This skin quenching primer minimises pores, disguises fine lines and wrinkles as well as smoothes, hydrates and nourishes skin, allowing makeup to glide on effortlessly and last all day.
Now that skin is at optimum condition, the need for excess amounts of foundation isn’t necessary, the goal now is to even out the complexion with a light application of foundation. jane iredale caters for all skin types, coverages and finishes. Dream Tint AKA CC Cream (Colour Correcting) is a lightweight mousse-like formula and offers a sheer to medium coverage with a semi-matte finish. This tinted moisturiser can be layered to build more coverage. For really easy coverage and a beautiful finish try one of our loose or pressed mineral powders, multi tasking at its best and an instant chemical free broad spectrum sun protection. For a velvety finish and full coverage which is also buildable, try Glow Time Full Coverage BB Cream, AKA Beauty Balm, this foundation retexturises skin and evens out complexion, skin is perfected, looks polished and flawless with one layer. Liquid Minerals offers medium coverage and a luxurious blend of skincare ingredients. This clever formulation will treat all your anti ageing concerns with its state of the art liposome technology. Packed with active ingredients which are slowly time released into the skin, skin is transformed, the result = hydrated, plump, even skin that feels weightless and looks flawless.
jane iredale makes it possible for you to maintain your skin’s natural radiance using appropriate products each step of the way to give you the look and feel of a healthy complexion.