jane iredale Launches Our New Country Weekend Collection

We recently launched Country Weekend Collection, the latest products to join the jane iredale range. To celebrate the launch of this stunning new collection we held an intimate blogger event with some of our fave beauty and lifestyle bloggers in Melbourne. During the evening we also unveiled our new, exciting HandDrink Hand Cream, the first hand product to be released in the jane iredale range.

The evening was a great opportunity for some of Australia’s top beauty bloggers including the stunning Oz Beauty Expert, Bonnie Gillies, to learn more about jane iredale and experience some of the latest products from the range.

International jane iredale makeup artist, Julia Kur, used the new products during a live makeup demonstration and explained the features and benefits along with covering the latest trends this season.

For 2015, the Country Weekend Collection and HandDrink Hand Cream are the first of an exciting line up of new products planned to launch throughout the year.

The Country Weekend Collection includes:

• Limited Edition Getaway Eye Shadow Kit
• Espresso Jelly Jar™ Gel Eyeliner
• Forever Peach Just Kissed Lip & Cheek Stain

We love the Country Weekend Collection for its subtle shades that help you set a sophisticated makeup tone that can take you through from day to night.

Make your eyes mesmerising with hues inspired by tranquil countryside landscapes; choose lighter shades for daytime, and deepen them for evening events.

The Limited Edition Getaway Eye Shadow Kit offers five enchanting PurePressed^® Eye Shadow shades, sized to fit recommended application – with a generous base shade, and perfectly sized detail shades so you can perfect the look suitable for your occasion.

Enhance your eyes with the shimmery Espresso Jelly Jar Gel Eyeliner, a brown-grey shade, which glides on smoothly for a defined or smudgeable line that stays just where you want it. We recommend the Angle Eyeliner Brush for precise application on the lash line.

For lovers of our famous Just Kissed Lip & Cheek Stain, we are excited to announce a new shade, Forever Peach; offering a peachy, orange/pinky hue, which looks like it was individually created for each wearer. The non-drying, long-lasting, all-natural stain adjusts to an individual’s own chemistry for an irresistible peach shade that will flatter each skin type’s unique undertone and enhance natural colouring. Add to your cheeks and lips for a bit of peachy fun!

And our go-to hand product is our all-new HandDrink Hand Cream - a favourite thanks to its incredible SPF protection, which guards hands from UVA and UVB! Infused with active ingredients and antioxidants, jane iredale HandDrink^™ helps protect, moisturise and replenish tired hands. Green Tea and Blackberry Extracts offer nourishment and antioxidant protection, and fruit extracts, such as apple, bitter orange and grapefruit, work to condition the skin whilst brightening and evening skin tone.

The unique formula incorporates ingredients high in vitamin E, and green tea extracts to create a luxurious moisturiser suitable for even sensitive skin types. Vitamin E has been found to increase the effect of sunscreens, whilst green tea is said to have a myriad of health benefits; both of these key elements enhance the SPF properties of HandDrink^™, making it an ideal protective barrier for those fond of a gel manicure, which exposes hands to UV light.

Thanks again to everyone that took part in the event! To view the event images visit us on Facebook.