jane iredale: Spring Clean Your Makeup Bag

When was the last time you has a critical look inside your makeup bag? Be honest. Take a minute to unveil the horror of month old cotton buds amidst a cloud of loose powder residue.

While hording beloved beauty products past the recommended usage date may not be life threatening, we should still be aware of how old a product is, especially when it comes to water-based products like foundations, creams, mascaras and even cream blushers.

Jane iredale has compiled this list to help you spring clean your makeup bag, drawing the line between how long is too long.

While lipsticks are not water based it is the lip brush you use that can hold all of the threatening germs, try to ensure you wash once a month with Shampoo and Conditioning agent such as jane iredale’s Truly Pure Shampoo and Conditioner for brushes. Lip products should be treated the same as a mascara – a no sharing zone.
Lifespan after opening: 2 years

Take the time to inspect your favorite foundations and skin products on a regular basis, any smell or separation means it is time to re-stock. Also consider if you use your hands to apply, as dirty hands will result in dirty product, we recommend investing in a Foundation Brush in order to keep your products hygienic.
Life span after opening: 12 months

In this cosmetic area is it especially vital to stay on top of how long you are using your products for, and in what circumstance. Mascaras should not be kept for longer than two months due to the bacteria breeding ground that is the wand. In terms of eyeliner, we recommend switching to gel based eyeliner such as jane iredale’s Jelly Jar Gel Eyeliner, this will avoid eye bacteria spreading throughout an eye pencil and making consistent contact with your eyes.
Mascara Life Span after opening: Three months
Eye Pencil Life Span after opening: Two years
Eye Shadow Life Span after opening: Two years

The constant use of makeup brushes can cause makeup residue and other dust and debris to build up and form a layer of bacteria that is constantly being transferred between your face, brush and products. It is for this reason regular shampoo and conditioning is needed to keep your brushes clean as well as increasing longevity. Try jane iredale’s Botanical Brush Cleaner on a weekly or fortnightly basis.

Aim to clean your makeup bag every 3-6 months. Remember, bacteria thrive in warm conditions, and this is a perfect hideaway. Try to opt for a fabric bag that can be easily put through the washing machine, others can be wiped out carefully with an antibacterial wipe


Truly Pure Shampoo and Conditioner 

Foundation Brush

Jelly Jar Gel Eyeliner

Botanical Brush Cleaner 

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