Open Your Eyes with Our Healthy Mascara

See an amazing difference with our naturally nourishing mascaras.

Did you know that jane iredale offer a beautiful range of unique mascara formulas that pamper your lashes and bring distinctly beautiful results. Natural ingredients such as sea minerals encourage your lashes to grow to their full potential, while sweet almond oil softens and moisturises. Let’s take a tour of the jane iredale mascara range, to see which is best suited to your lashes.


First up, the latest development in our mascara portfolio is the re-launch of Longest Lash Thickening & Lengthening Mascara, featuring a NEW plush wand that expertly separates and defines to build the most luscious lashes. This Mascara offers dramatic volume for your lashes, naturally. If you want it all: well-defined, longer-looking lashes and buildable volume, this is the mascara for you! It contains 50% more product than most mascaras and is formulated with a blend of seaweed lipids to condition, moisturise and protect lashes and reduce splitting and breaking. The triple-length cellulose fibers add extra length and thickness to your lashes and don’t forget, the NEW wand, it features a long stem, ultra-full head and carefully separated bristles to deliver dramatic, buildable volume without clumping or smudging.
Available in Black Ice, Espresso and Slate Grey.

Iflengthening is all you require, try our PureLash™ Lengthening Mascara. This formula offers irresistibly flirty lashes, specifically designed for those seeking longer, lush-looking lashes. The triple-length cellulose fibers lengthen each lash for a flirty, wide-eyed appearance. It contains Dex-Panthenol in liposome form to condition lashes while seaweed lipids and wheat proteins add extra nourishment and curl to your lashes.
The wand is a soft hollow fiber brush that provides even application and separation of lashes.

Available in Brown Black, Jet Black and Navy.

Do you suffer from sensitive eyes? Our PureLash™ Mascara was made just for you. This super nourishing formula is ideal for highly sensitive eyes.  A non-irritating formula that allows you to add a lovely touch of colour to your lashes. A healthy combination of seaweed liposomes and panthenol keep the formula moist while nourishing your lashes. Algae extract protects your lashes to reduce splitting and breakage.
The high-quality wand provides even application and separation of lashes for definition that won’t smear, flake or smudge.

Available in Agate Brown and Black Onyx.

Reveal the full potential of your lashes with our nourishing mascaras, that enhance your lashes without nasty lacquers, shellac or petroleum-based ingredients.

TIP: For added nourishment and to extend the wear of your mascara, we recommend PureLash™ Extender & Conditioner before applying any of the above mascara formulations. A single coat of this conditioner will help strengthen, lengthen and thicken lashes, boosting the performance of your mascara. If you suffer from short, sharp, sparse or over treated eyelashes, this product is highly recommended as a protective treatment. Watch your lashes grow and thicken with daily use of our PureLash™ Extender & Conditioner.

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