Our 2015 Makeup Intentions

Without getting yourself into a tailspin, just like that we are now into the second month of 2015. Despite the year already disappearing before our eyes, we’re still celebrating the start of a New Year, keeping on track with some simple but absolutely worthwhile makeup intentions…. because we all agree New Year’s resolutions are so 2014!

So without further ado, take note of our top five makeup intentions:

1. Never sleep with makeup on

Like “drinking plenty of water”, we are all too aware of this beauty rule, but often find it hard to execute especially after a long night dancing. The beauty of jane iredale makeup is that the products are made with natural mineral ingredients so it’s not the end of the world if you do find yourself falling into bed without removing your makeup.

On the whole, sleeping with makeup on can cause unnecessary congestion and dehydration. Cleansing you face before bed helps to rid the skin of sweat, dead skin cells and pollution, while prepping it for a drink of moisturiser. That’s why we suggest taking the extra two minutes to clean the surface of your skin. We suggest removing eye makeup, lip stains and liners using the jane iredale Botanical Makeup Remover and a simple wipe using a damp jane iredale Magic Mitt for a clean, fresh feel.

2. Don’t be afraid to try new makeup products

Are you still using the same makeup routine you’ve been using since you were a teen? Use 2015 as your calling to revamp your look. If you usually use cream foundation, try mineral makeup powder formula for a change. If you have always wanted to try a strong bold shade of lipstick but worry it might not work on you, give it a go at a girlfriend’s gathering this year. Make this year about taking risks and trying something bold and new with your makeup look.

3. Buy cruelty free products

If there is one thing we love more than beautiful makeup, it’s animals. jane iredale products are certified cruelty-free by the Leaping Bunny Program, the leading internationally respected animal protection group for cruelty-free certification. Choosing cruelty free means you can breathe easy and be confident that what you’re putting on your skin is good in more ways than one!

4. Use makeup that’s also good for our skin

When the alarm goes off in the morning, the amount of time you have to get ready is limited. As much as we all would love to follow the three-step Cleanse, Tone and Moisturise process, another 20 minutes of beauty sleep generally wins. Opting for makeup products that are great for your skin, as well as offering great coverage is a no brainer. To start, try PUREPRESSED® BASE SPF 20; it gives a sheer and semi-matte look while protecting your skin from the sun.

5. Let your light shine

We all have standout features that we need to accentuate more – so do your bit and take note of your best features! Got killer cheekbones like Keira Knightley? Then highlight them! Our IN TOUCH® HIGHLIGHTER, a cream-to-powder highlighter, that now comes in two stunning shades, reflects light and makes skin look luminous while drawing attention to your  favourite feature, yes please!


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