Prime Time…

If you wear foundation, you should be using a primer – end of story! If you haven’t been using a makeup primer, we can help you get on track. By simply incorporating a primer into your regime, you might just find the solution to your beauty woes. If you struggle with any of these makeup issues i.e. Makeup not lasting all day, oily skin changing the colour of your foundation, dry skin looking worse with foundation, patchy uneven complexion, cakey looking foundation and the list goes on; primer can be the perfect solution. Let’s take a look at the benefits of primer and formulations to suited different skin types.

We want to ensure that next time you run into your beautiful-self, mid-day in the bathroom or change room, it’s a delightful experience rather than one of shock and horror, so we’re exploring the amazing benefits of prepping your skin properly every day for long-lasting wear and even looking skin.

The first step to creating a fresh face and at the risk of sounding clichéd it really is ‘all about that base’! When applying primer, before your foundation, you are essentially prepping and smoothing out the surface of your skin, which ensures that everything applied to your face will blend with ease, stay-put and therefore help you achieve a perfect finish every time.

We all want to hide pesky fine lines, wrinkles and pores and luckily, primer will visibly reduce shine and minimise the appearance of any perceived imperfections.

When you spend time perfecting your makeup, you definitely want to ensure that it goes the distance and primer is the key to long-lasting makeup. It not only acts as a grip for everything that follows it also create a barrier between oils and your makeup to help ensure that you feel confident all day, everyday.

The benefits of a primer are endless and we can’t stress this enough. jane iredale offers different formulas to ensure you are using the best possible primer for your skin type.

If your skin need a boost of hydration we recommend our original SMOOTH AFFAIR®FACIAL PRIMER & BRIGHTENER. This primer is packed with the added benefit of anti-ageing properties that nourish your skin, while evening out skin tone, minimise the appearance of pores and increase luminosity. Using our Smooth Affair prior to applying your mineral foundation will ensure a flawless, long wearing finish.  This primer can be mixed with any of our liquid foundations to make application even quicker.

For those of you that are prone to oily skin, our original Smooth Affair can seem a little too hydrating, so that is where our NEW Smooth Affair Oily Skin primer comes in. Offering the same skin-perfecting properties as our original Smooth Affair, this new formula is designed specifically to help with oil control and will work to visibly reduce the appearance of pores and diminish shine to create a photo finish matte look with the revolutionary PoreAway™ technology. Smooth Affair for Oily Skin also fights blemishes and can be used as a mattifying gel over your foundation, for easy touch-ups, should you require them.

We have always had an amazing oily skin primer, Absence Oil Control primer, in our range, and it is here to stay. It works a little differently to the Smooth Affair for Oily Skin Primer, by reducing sebaceous hypersecretion with an effective ingredient called Hydrated Silica. It also helps to regulate the pH balance of the skin; however, it does not affect the skin’s moisture, only the oil. The interaction of oil and makeup is one of the principal causes of colour change. This primer smoothes the skin, calms and protects with the addition of Green Tea Leaf extract and helps provide bacterial protection. You do need to apply this primer paste with a brush for best application.

We understand that an additional step to your morning routine might seem daunting, but when it comes to jane iredale primer, the results will be well worth the extra 10 seconds!

Check out our video application tutorials for NEW Smooth Affair Oily Skin and Absence Oil Control primer here:

https://youtu.be/jBu90yWHdGg

https://youtu.be/EfOwtHlN8FM

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