Primer Makeup

Get a flawless foundation finish that lasts all day long. Our mineral primer makeup range is designed to prepare your skin for the application of makeup and help your look stay put. We have three primers in the collection to suit different skin...

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Get a flawless foundation finish that lasts all day long. Our mineral primer makeup range is designed to prepare your skin for the application of makeup and help your look stay put. We have three primers in the collection to suit different skin conditions: Brightening, Illuminating and Mattifying.

All our primers are designed to create a smooth, even canvas to anchor makeup for improved wear throughout the day and into the evening. Each can be worn underneath your makeup or applied as standalone skincare.

Skin-loving, natural primer makeup

Bring out your natural radiance with primer makeup that is formulated to balance your skin and minimise the appearance of pores and fine lines. By using our face primers under your makeup, you’ll be able to control oil and shine, while ensuring your skin remains hydrated.

Bursting with nourishing, skin-loving ingredients, our natural, skin-loving primer range is certified as cruelty-free by PETA and CCIC. Each makeup primer is ideal to use on even the most sensitive skin types, as we don’t include any chemicals or parabens in our products.

Smooth and brighten your skin

Our Smooth Affair® Brightening Face Primer is designed to do exactly what its name suggests. Perfect for normal to dry skin, this primer makeup works to brighten the skin as well as smooth out imperfections and provide a healthy, youthful glow by helping the skin retain its natural moisture throughout the day. You only need to use a pea-sized amount to get powerful results. Ideal for: people looking to blur pores and fine lines for a flawless finish.

Oil control primer

Our Smooth Affair® Mattifying Face Primer is our oil control primer - it can be used on oily skin types to create the perfect canvas for makeup application, or for those looking for a matte finish. Its natural, vegan formula will help to minimise the appearance of pores and fine lines while also helping to balance oil production and fight shine throughout the day. It also delivers powerful antioxidant protection. Ideal for: people looking to control oil and mattify skin.

Primer makeup for a glowing complexion

Our Smooth Affair Illuminating Glow Face Primer is a silky smooth, illuminating face primer that helps to lock in moisture, minimise the appearance of pores and offers a radiant, soft-focus pearl finish thanks to one of the key ingredients, Mica. Other key ingredients include Hyaluronic Acid to deliver lasting hydration and Shea Butter to moisturise and soothe the skin. Ideal for: people looking for a radiant, healthy glow. No matter your skin type or the finish you are seeking, there is a Jane Iredale clean beauty primer suitable for you. Primer is invaluable when it comes to achieving high-quality makeup looks and finishes whilst providing skincare benefits that are multi-faceted and suited to your skin type and desired look. Adding a skin-loving primer to your makeup and/or skincare routines will undoubtedly take your complexion to the next level as it nourishes the skin and supports long-lasting wear.