New product release
HydroPure™ Color Correcting Serum
NEW Color-correcting serum of Hyaluronic Acid that visually neutralises redness while attracting moisture to combat dryness and irritation.
YOUTHFUL LOOKING SKIN
HydroPure™ Tinted Serum
This product offers deep moisturization and helps to even out the skin tone with a lightweight coverage. It effectively reduces the visibility of pores, fine lines, and wrinkles.
Skin-loving Key Ingredients
Hyaluronic Acid
Delivers intensive hydration to the surface layers of the skin for a smoothing and firming effect.
Allantoin
Soothes and hydrates rough, dry skin. Reduces irritation and redness.
CoQ10
Helps reduce oxidative stress and helps boost the skin's free radical-fighting abilities.
Did You Know
Did you know that green is located opposite red on the colour wheel? This means that it can effectively cancel out any red tones. Additionally, green is known to have a cooling effect. By applying it over red tones, it can help to reduce or eliminate their warmth.
HydroPure™ Color Correcting Serum
BEFORE AND AFTER
Take a look at the results of using HydroPure™ Color Correcting Serum - both before and after application. There is no additional foundation or concealer. These photos are completely unedited and unaltered.
SKINCARE MAKEUP SYSTEM
Choose how to wear HydroPure™ Color Correcting Serum
For optimal coverage and a flawless, smooth finish that enhances your natural beauty, we recommend utilising a Smooth Affair Face Primer and finishing with your favourite foundation.
FAQ Color Correcting Serum
What is a colour corrector? Makeup colour correctors are designed to visually correct discolouration. Such as redness, sallowness, sunspots, or dark circles. The product works by using colours that oppose the discolouration they are correcting.
What coverage does HydroPure provide? Our HydroPure Serums provide a smooth, dewy and sheer base. For more coverage, we recommend topping it with your favourite jane iredale Foundation.
Will HydroPure Color Correcting Serum eliminate my redness? HydroPure Colour Correcting Serum is a hybrid makeup product that instantly visually corrects the appearance of mild-to-moderate skin redness using a sheer green tint while delivering meaningful skincare benefits. It is not intended to treat or cure any disease or skin condition.
Is the HydroPure Colour Correcting Serum safe for problematic-prone skin? Yes! Our product is gentle and safe for sensitive and acne-prone skin as its non-irritating formula soothes the skin with calendula, willow bark and aloe.
Is HydroPure Colour Correcting Serum the same as HydroPure Tinted Serum? HydroPure Colour Correcting Serum shares the same base formula as HydroPure Tinted Serum and contains all of the same skin-loving ingredients you know and love.
What are the colourants that create the green tint? Chromium Oxide Greens (CI 77288), Ultramarines (CI 77007), Iron Oxide (CI 77492).
Is HydroPure Color Correcting Serum Non-comedogenic? Yes.