Mascara

Our conditioning mineral mascaras are filled with soothing, botanical ingredients that will nourish and protect your delicate lashes. Formulated with cellulose fibres, our mascaras will also lengthen and thicken your lashes to enhance your natural beauty.

Mascara That’s Kind to Your Lashes

All of our mascaras...

READ MORE

Our conditioning mineral mascaras are filled with soothing, botanical ingredients that will nourish and protect your delicate lashes. Formulated with cellulose fibres, our mascaras will also lengthen and thicken your lashes to enhance your natural beauty.

Mascara That’s Kind to Your Lashes

All of our mascaras are free from lacquers, shellac and petroleum-based ingredients that can irritate sensitive eyes and cause damage to your lashes. Instead, our natural and clean mascara range uses antioxidant-rich ingredients such as seaweed lipids to protect and moisturise your lashes. It also uses Panthenol, a form of vitamin B5 that is an essential nutrient for healthy skin and hair.

Like all Jane Iredale cosmetics, our entire mascara range is cruelty-free, certified by CCIC and PETA.

High-Drama Lashes

For high-drama volume lashes we recommend our Beyond Lash™ Volumizing Mascara. It helps to strengthen your natural lashes and build resistance against eyelash breakage. With a tapered hourglass brush wand type, application has never been smoother. Simply start at the base of the lashes, moving through towards the tips, rocking the wand back and forth (left to right) until the lashes are covered.

Natural Looking Mascara

For stronger, thicker lashes every day, our PureLash® Lengthening Mascara is the perfect choice. Thanks to our proprietary blend that adds extra length and a gentle curl, you can create a natural, feathery look that will last all day long. To apply, simply start at the base of your lashes and work up to the ends, rocking the dual-sided brush back and forth until you achieve full, even coverage.

Build Up Bold Volume

Our PureLash® Lengthening and Thickening Mascara is designed for buildable volume. It allows you to turn up the drama for the evening and tone down your look during the daytime. For occasions when you need to take your eye makeup to the next level, pair it with our PureLash® Lash Extender & Conditioner. It acts as a primer base underneath your mascara while also strengthening and moisturising your lashes.