Winter Makeup Trends 2017

jane iredale product flatlay

With less motivation to rise early as the winter chill sets in, it can be easy to slip into a tried-and-tested makeup routine during the cooler months. While we love being able to rely on a roster of quick and fail safe products, we love working exciting, new trends into our makeup ritual too. Here’s our guide to three of this season’s biggest beauty trends, and how you can work them into your everyday mineral makeup look with ease (meaning more time to sleep in!)

Sapphire and Navy

For most, blue eye shadow can trigger vivid and terrifying memories of 1980s makeup. This season’s take on blue, however, is sultry and pared back. When creating a simple smokey eye, substitute your usual charcoal hues for a light reflecting navy pigment to add some sapphire smoke to your look. Apply PurePressed Eye Shadow in Blue Hour along the top and lower lash lines using a fine domed brush, like the Smudge Brush. This brush will blend the shadow out to create a subtle gradient, keeping your look far from the blocked colours of the 80s.

Blue Eye Shadow

Rose Gold and Copper

Warm up your winter makeup by embracing glistening rose gold and copper tones- neutral enough for the day, but easy to amp up for a statement evening look. Look for creamy products, like the Eye Highlighter Pencil in Double Dazzle, as creams can be easily sheered out for the day and packed on for the night. Start by applying the gold colour all over the eyelid to give your lids a wash of colour, then apply the copper tone to the outer third of the lid and blend out with the Crease Brush. Using two shades will give your look dimension, widening and brightening the eyes. To elevate your look for the evening, pack on some PurePressed Eye Shadow in Dark Suede over the aforementioned creamy copper pencil shadow- the powder shadow will adhere to the pencil, giving you bolder colour and greater staying power. Use a fine brush to apply the same eye shadow as an eyeliner along the upper and lower lash lines, ensuring you blend out any harsh lines. Finish with two coats of your favourite Mascara. Our pick? PureLash Mascara in Black Onyx.

jane iredale copper shades

Rich Plum

An undeniably autumnal shade, there’s no better time to embrace deep, rich wine hues than the cooler months. The key to making a dark lip colour wearable for the day is to pare it back with fresh, glowing skin and minimal eye makeup. To master the plum lip, begin by lining the lips using a Lip Definer Pencil in Plum, then stain the lips with Lip Fixation in Fetish, once that dries use a fine brush to apply the PureMoist Lipstick in Annette- a brush will give you greater control over the colour and allow you to work within your lip line. To amp up your look, finish with a touch of lip gloss from the Fetish Lip Fixation in the centre of the lips. The gloss will catch the light and create the illusion of a fuller pout.

jane iredale plum shades

Words and images by Gemma Watts @gemkwatts