For those that may not be aware, the jane iredale mineral makeup range began when founder Jane Iredale started the company in 1994 in the US. It was the first brand to supply the cosmetics industry with a line of makeup that also had incredible skin care benefits… which 20 years on is still being celebrated and stocked in over 43 countries worldwide.
Jane was inspired to develop a high-quality makeup range that was good for the skin and encouraged women to embrace their natural beauty. After a career in the entertainment industry where she saw actresses and models struggling with the different types of makeup they were wearing day in and day out, alongside women whose careers depended on a clear complexion, allowed Jane to appreciate how skin disorders and sensitivities can have a huge impact on self-confidence. Jane made it her goal to make products that looked fantastic, felt amazing and offered benefits that were good for the skin.
The jane iredale range is multifunctional – containing vitamins, minerals, natural preservatives and is free from the toxic chemicals found in most makeup products. You can layer them up, or keep it simple, basically the beauty of the range is that there aren’t really any rules and this was one of the key things Jane wanted to achieve with her range. For example, jane iredale mineral powders are a foundation, powder, concealer and sunscreen in one, plus have the healing properties that are beneficial for the skin. They are all dermatologically tested, sensitivity tested, non-comodegenic and the brand is certified Cruelty-free by the CCCI Leaping Bunny Program.
Here we share five minutes with the ever-inspiring Jane, so you can find out her latest makeup faves, her staple items and some of her key moments for the brand.
We have to let the readers know, what do you have in your makeup bag?
“I always use our PurePressed Base which is a foundation, powder, concealer and sunscreen all in one. Just brush a little on for the perfect complexion. And it lets the skin breathe and function normally, too.
Although I change up on blush and eye shadows, I never deviate from our Lash Conditioner and Longest Lash Mascara in Espresso. I’ll often put Tantasia on my legs as a moisturiser [sic] and for some colour. I find I wear it all year round.”
What does your daily skin care regime consist of?
“I use our Magic Mitt and then everything else I buy from my health food store. So I don’t buy by brand. I buy according to the ingredient label and then I test for performance. Once I find something I like, I’m faithful to it for years. I always take my makeup off at night. It doesn’t matter how pure the makeup is, it collects pollutants and toxins all day long and you definitely don’t want to go to bed with those on your face.
What are some of the key skin care products that you would recommend for us to nourish our skin in summer?
“After months of cold weather and dehydrating heaters, the first order of business is to put moisture back into the skin. Start with a good moisturiser applied while the skin is still damp from cleansing. Next use a generous drop of a moisturising [sic] primer like our Smooth Affair Facial Primer & Brightener.
This will help make up adhere, smooth skin’s texture and provide a hydrated finish to the skin. Wake up your skin with a BB cream that will provide beautiful, even colour without looking heavy. Try to find products that also help you to hold in your skin’s moisture. The more you can hang on to the better your skin will be. Our Tinted Moisturiser [sic] has algae extracts that do just that.”
Since you founded the company in 1994, what are the key highlights/milestones of the brand?
“This year marks our 20th anniversary. When we incorporated, we started with five shades of loose minerals. Over the past 20 years, we have expanded the line to include more than 400 products, and we’re now available in 43 countries around the world. As The Skin Care Makeup, we introduced something unprecedented—makeup that also nurtures skin—and I believe we changed the landscape of the industry. It is our mission to deliver personal, uplifting beauty that is as good for the skin as it is beautiful to wear, and we are committed to continued innovation in the spa category. I know the next 20 years will be even more incredible than the last.”
We loved Jane’s tips! What a lady, a true pioneer and leader, it looks like we’ll have to keep a close eye on what’s next for the brand, sounds exciting! We wish the entire team at jane iredale every success for 2015, the start of all things new.
If you had a few minutes with this inspiring lady, what would you want to find out?