PureBrow® Brow Powder

Regular price$52.00
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Silky-soft, easy-to-use brow powder fills in brows for a soft, full, diffused look.

Shade

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A silky brow powder that adds soft, buildable colour to define and enhance the natural shape of brows. The formula combines adhesion-enhancing minerals with panthenol and glycerin to support comfortable wear while helping condition and maintain moisture in brow hairs.

Mica, Boron Nitride, Ethylhexyl Stearate, Lauroyl Lysine, Diisostearyl Malate, Zea Mays (Corn) Starch, Polyvinyl Alcohol, Isononyl Isononanoate, Calcium Silicate, Caprylyl Glycol, Panthenol, Caprylic/Capric Triglyceride, Triisostearyl Citrate, Glyceryl Caprylate, Glycerin, Triethoxycaprylylsilane, Potassium Sorbate. [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)] 

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.

Vegan. Wheat-Free.

Cruelty Free

Cruelty Free

Talc-Free

Talc-Free

Vegan

Vegan

Wheat Free

Wheat Free

What's In It?

  • A form of provitamin B5 known for its moisturising and conditioning properties, helping support softness, smoothness and flexibility.

What it does

Adds soft, buildable colour and definition to brows while helping condition the hairs for a naturally fuller, polished appearance.

THINK:

  • Buildable colour
  • Natural-looking finish
  • Smooth application

Suitable for: anyone wanting soft, natural-looking brow definition with buildable colour and a smooth powder finish.

The Jane Iredale Routine

Your skincare makeup steps.

Complexion

Complexion

Start with a weightless base that lets your natural texture show through.

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Conceal / Correct

Conceal / Correct

Target where you need it most.

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Cheeks

Cheeks

Bring warmth back to the complexion with a soft wash of colour

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Eyes

Eyes

Define and enhance with formulas gentle enough for even the most sensitive eyes

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Lips

Lips

Finish with colour that cares for lips as it wears

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Complexion
Conceal / Correct
Cheeks
Eyes
Lips
BrowsProductCoveragePowderProductsBrow productColourDefinitionLovePlace
  • 5 stars: 62 (73%)
  • 4 stars: 18 (21%)
  • 3 stars: 5 (6%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
E
Elaine
Pur Brow Powder

Handy size with staying power. Blends well one the brow. Very happy with the product.

J
Jenna
Review

Exactly as seen online, great light color. Wish it came with an applicator brush! But still recommend

J
Jeannie
My One and Only

Having to relearn how to use makeup with aging changes. Am light complexion, naturally auburn red hair(now with a little salon help). Eyebrows have lightened to almost nothing. Tried a light brown eyebrow color, too dark and harsh. Finding Jane Iredale's powder brush in Auburn has brought brows back to life, what an amazing difference, so happy to have found it. Please keep making it, it's the best I've found. God bless!

S
Susie
It looks like when I

It looks like when I professionally tint my eyebrows! Ease of applying and color are amazing. One application lasts all day.

B
Brenda
Effortless application!

This is the best product I have ever used for eyebrows. Tried pencils for years and never got it right. This is very forgiving and looks more natural than anything I have tried. Very easy to apply!

H
Helen
Great color easy to use

Great color easy to use

C
Catherine
Pure Brow

I loved the brow kit, brunette. The pure brown was hard to match. After consulting with one of your advisors she recommended Dark Brown. I didn't take her advise and ordered the medium brown, I can live with it, but next time I'll go lighter, probably the natural blond. Wish it was a kit with a brush, like the old eyebrow kit.

M
Maria

Love the colour

Thank you for sharing your review!

Kindest Regards, Team Jane Iredale Australia x

J
Janice
PureBrow brow powder

I liked the look of fullness that it gave my brows & it’s staying power. I would have liked a slightly lighter color.

K
Kristi
Great product, love the powder!

Great product, love the powder! My regular ash blonde color works well.

D
Diane
Years ago I used this

Years ago I used this product and LOVED it! Can't remember where I purchased it and I am so happy to have it again!

E
Eryn
Are you ready to rock your brows?

After using the auburn powder for a few months now, I can safely say this powder ROCKS my brows!! It fills in the sparse spots in a gentle, subtle way without looking too harsh or faint. It's buildable coverage and importantly, the powder seems to last forever! After 3 month of usage, i just barely reached the bottom in the middle and still have likely many months of powder still left. It's brow magic all around and I'm thrilled it comes in a real dark auburn shade. LOVE, LOVE, LOVE IT!

S
Sara
nice

nice

A
Alicia
Enjoying this

Stays put. Easy to apply, no fuss to remove.

A
Angelic
Love it

Love it

C
Carol
Just what I needed!

Just what I needed!

M
Margie
Brow powder

I really like this powder! Has good staying power when you apply it! I have grayish hair so the color is good too. I got the ash blonde. Will be ordering more. Would like to see one in a little greyer/cooler color?

B
Brenda
Love it!

Love it!

D
Denise
Natural Looking Brows

This new powder does a fabulous job of filling in thinning eyebrows. Very natural look and easy to apply. I do set the brow powder with PureBrow gel in the same color.

M
Mary
Easy to apply and build

Easy to apply and build for more color. Color blends well into brow.

S
Shifra
Great product..glides on and stays

Great product..glides on and stays on..

T
Terri
A Little Lighter than expected

The powder is soft and stays on all day. It is a bit lighter than I would like.

M
Martha
I really like how easily

I really like how easily it is to apply. The color blends in so evenly. I ordered the darker one first and when I called to make an exchange, the operator made sure of the correct color and sent out the correct one, with me keeping the original. This was my error but, the company made good. I have been using this brow cover for over 10 years.

N
Nancy
Brows, finally!!

So amazing for thin brows. Fills and darken just enough! I use with my new brow pencil

C
Charlotte
Perfect match for greys

I love this powder. I used the chat feature and was recommended to purchase the neutral blonde because my hair is salt and pepper. I was skeptical because I still have a lot of very dark hair, but it matched perfectly. Very subtle and better than the eye shadow powder I was using.

L
Lauri
New Pure Brow Eyebrow Powder

I have skimpy, thin eyebrows and pencils give me a more stylized look than I want. this new powder provides a softer, more natural look. You can layer it on to achieve the look you prefer, too. It goes on smoothly with the angle brush. It fills out my skimpy places the more I become used to applying it. I used to use the old Great Brow compact with the waxy substance but now I use the clear brow gel to set the powder. I use neutral blonde with my grey/white hair so I don't call attention to my eyebrows with a deeper color. I highly recommend this new product!

C
Chelsea
Something you need that you didn’t think you needed

Handy item. I got dark brown and it matches great to my dark hair. If you get too light it wouldn’t show fyi. It fills out my brows more where I tweezed one too many and gives it shape. Then I pair it with the pure brow gel in soft black to keep my brows in place. It seems like how little of an amount that I need to apply this product that it will last a long time which is always a plus. Overall I would buy this again.

N
Nancy
Good New Eyebrow Powder

I like the eyebrow powder very much and especially the shade is flattering.

H
Heidi
A Must Have!

Easy to apply, natural look, great fill-in for sparse brows!

M
Michelle
Natural and soft look for minimal brows

Love this new brow powder! I have minimal eyebrows and what I do have is light, so this powder gives me fullness and shape but still looks soft and natural.

D
Darlene
Great brow product. The medium

Great brow product. The medium brown was perfect for me. Brows look natural.

K
Kerry
Another great product

I love this! I have the product in medium brown and it gives excellent coverage. I have thinning brows with a few white ones sneaking in and the powder allows me to easily build coverage. I was a bit sceptical about my ability to use a powder but it stays put all day and is really easy to apply. This is another of my must have products now. Love, love, love it!

Thank you for sharing your review of our PureBrow Brow Powder. We are so happy to hear that you are loving the coverage and staying power of our product.

Kindest Regards, Team Jane Iredale Australia x

D
Dana
New product and nice application brush

Need more time to experiment with it. So far I like your gel I've been using better, but this is a good "fill in" for spots I missed, without getting my brows too dark.