PureBrow® Shaping Pencil

A retractable shaping brow pencil and spoolie to outline, shape and fill brows. 

Regular price$52.00
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A smooth, long-wearing brow pencil designed to shape, fill and define brows with natural-looking colour. The water-resistant formula combines synthetic wax with antioxidant Vitamins C and E to support healthy-looking brow hair while delivering controlled, comfortable application.

Diisostearyl Malate, Triethylhexanoin, C20-40 Acid, C20-40 Alcohols, Polyethylene, Synthetic Wax, Glyceryl Behenate/Eicosadioate, Ethylene/Propylene Copolymer, Ethylcellulose, Boron Nitride, VP/Eicosene Copolymer, Tocopherol, Ascorbyl Palmitate 

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.

May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163) 

Vegan. Wheat Free.

Cruelty Free

Cruelty Free

Vegan

Vegan

Wheat Free

Wheat Free

Suitable for Sensitive Skin

Suitable for Sensitive Skin

What's In It?

  • An antioxidant that helps condition and defend against environmental stressors.

What it does

Shapes and fills the brows with smooth, buildable colour, helping create fuller-looking definition with long-lasting, water-resistant wear.

THINK:

  • Buildable colour
  • Water Resistant
  • Long-wearing colour

Suitable for: anyone wanting easy, natural-looking brow shaping and filling with smooth, long-lasting colour.

The Jane Iredale Routine

Your skincare makeup steps.

Complexion

Complexion

Start with a weightless base that lets your natural texture show through.

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Conceal / Correct

Conceal / Correct

Target where you need it most.

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Cheeks

Cheeks

Bring warmth back to the complexion with a soft wash of colour

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Eyes

Eyes

Define and enhance with formulas gentle enough for even the most sensitive eyes

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Lips

Lips

Finish with colour that cares for lips as it wears

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Complexion
Conceal / Correct
Cheeks
Eyes
Lips
ColourBrow pencilBrowsBrushConsistencyEndLinesPenQualityResults
  • 5 stars: 310 (90%)
  • 4 stars: 29 (8%)
  • 3 stars: 6 (2%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
J
Jessica
Love it!

Great colour and easy to use!

M
Melinda
Love the pen

Love this pen, easy to use and matches my ash blonde hair colour perfectly- I especially like the brush on the end to soften the lines.

Thank you so much for your lovely review

We’re so glad to hear you’re loving the PureBrow® Shaping Pencil — it’s such a favourite for that precise, natural finish. And we completely agree, the spoolie on the end makes all the difference for softening and blending.

So happy it’s the perfect match for your ash blonde hair ✨

A
Adriana
Pure Brow Shaping Pencil

Love this brow pencil.
Easy to use and excellent results.

L
Lori
Pure brow shaping pencil perfection

First time trying the Pure Brow shaping pencil. Used another brand for many years and it was discontinued. Have to say, Jane Iredale’s is much better. I am dark blonde with copper lowlights and the neutral blonde shade is perfect. Hope this stays in stock!

M
Meredith

My favorite makeup!

M
Merilyn-Anne

It matches perfectly

Thank you for sharing your review! We are thrilled to hear you have been able to find your perfect match!

Team Jane Iredale Australia x

L
Lisa
Very satisfied customer

I called to exchange my eye brow powder, it was working like I thought. The Jane Iredale Representative, she was excellent and advocated I try this PureBrow Shaping Pencil. I am so much happier with this product! I'm also loving the shade! I also like the application and how it fills in my brows with a pretty shade to match my hair color.

V
Vicki
New slanted brow pencil.

I like this eyebrow pencil. It doesn’t go on too dark. It does get dull easily, however, but I like that it isn’t too sharp.

K
Karen
Love the ease of applying.

Love the ease of applying.

C
Cindy
Quality products and beauty staff

The staff is always accommodating

D
Denise
Great!!

love this pencil! have tried several others in the past. love the broader end and brush is sturdy. color is perfect.

L
Lisa
Good Brow shaping pencil

This brow shaping pencil works well. I ordered the medium blonde and a perfect match. It gives good coverage.

L
Laura
Excellent

I really like this. It goes on very easily, but look overdone.

N
Nancy
Easy, quick brows!

I ordered Neutral Blonde, which was a perfect match for my brows! The pencil is great for filling in spaces and I can also angle it for more precision. I can shape my brows quickly, which is great for vacation.

A
Adair
Excellent and quick to use

Extremely natural, so easy to apply. But much more pigment than I expected, I probably could have gone down one shade. I'm going to keep and use anyway and just be a little more light-handed. It's my first time using a product like this that really looked good and was actually easy to make it look good.

G
Gale
easy to use, especially good

easy to use, especially good for thinning aging eyebrows

A
Amy
Love it

Goes on nice and smooth and not to heavy. Looks natural and feels great in the hand.

A
ABIGAIL
Love it!

Love it!

S
Sara
I like the spoolie brush

I like the spoolie brush a lot. I haven't used the actual pencil much yet. I usually only have time for a tinted before wax in the mornings before work.

S
Sharon
Eyebrow pencil

I love the quality of this product. I like the color and the angle.

R
Robin
Love this!

Love this eye brow pencile! So much easier to use, and blends nicely.

J
Julia
Long lasting, easy to use

Long lasting, easy to use

R
Rita
I love the angle and

I love the angle and smoothness of the product. Makes things go much faster in the morning.

L
Lori
Color and ease of application

Color and ease of application is great. Unfortunately, most of my brows gone, so need a different type of eyebrow product.

A
Anne
Perfect pencil

Love how easy this pencil is to use - and the look is great every time!

D
Denise
Great brow pencil

I really like the ash blonde color. It goes on smoothly and lasts all day. It’s faster to apply than the brow powder.

K
Kris
The best!

Love this eyebrow pencil!

D
Debbi
So far I really like

So far I really like it.

a
angie
Love my shaping pencil. It

Love my shaping pencil. It creates a nice look for filling in thinning eyebrows.

V
Virginia
Good.

Good.

D
Debbie
I have very little eyebrows

I have very little eyebrows of my own! I was happy to find this eyebrow pencil. It fills in my eyebrows and makes them look natural. My daughter introduced me to your line of cosmetics and I am impressed with them.

M
Marsha
Jane iredale purebrow shaping pencil

Jane iredale purebrow shaping pencil is perfect to give my eyebrows a natural but finished look.

G
Gabriela
PureBrow Precision Wins

This pencil is made with care and quality, so I rated it five stars. However, if you only need to fill small parts of your brows, I recommend the thinner one. I found that pencil to be the best I’ve ever used. Neither was dry or easy to break. I am very surprised to read reviews saying the thinner pencil is dry. I found them both easy to use.

J
Jenn
Great pencil. All day wear,

Great pencil. All day wear, with a natural look