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PureLash® Lengthening Mascara has now been discontinued. We recommend exploring our other lash-loving Mascaras!
Find Your Perfect Mascara
My sister told me about this mascara and I’m so glad I listened to her, true black, easy application and lengthens the lashes, lasts all day without irritating my sensitive eyes, love it!
Thank you for sharing your review! We're delighted to hear that you're enjoying your recent purchase. x
It was great
The very best mascara. Goes on smoothly, never clumps, never smudge,s, even after more than one application. Long-lasting, just beautiful. Definitely a treat for my lashes.
This is my new favorite mascara. The brush is very nice and helps prevent clumping, and it has a subtle but noticeable effect on eyelash density and length.
Amazing, it stays intact for all day!
I love this! I tried the black, but it was much too dark for my blonde lashes. The black brown is perfect, though I do use the lash conditioner prior, and I do about 3 coats for a dramatic look since the black/brown is somewhat light. I wore this on an international flight after sleeping for 3 hours, and it stayed put even after landing!
Flexible Payment
Buy now, pay later with Afterpay
Hassle-Free Returns
Enjoy a 30-day return policy
Fast & Free Shipping
Free standard delivery on orders $129+ & express shipping available
My sister told me about this mascara and I’m so glad I listened to her, true black, easy application and lengthens the lashes, lasts all day without irritating my sensitive eyes, love it!
Thank you for sharing your review! We're delighted to hear that you're enjoying your recent purchase. x
It was great
The very best mascara. Goes on smoothly, never clumps, never smudge,s, even after more than one application. Long-lasting, just beautiful. Definitely a treat for my lashes.
This is my new favorite mascara. The brush is very nice and helps prevent clumping, and it has a subtle but noticeable effect on eyelash density and length.
Amazing, it stays intact for all day!
I love this! I tried the black, but it was much too dark for my blonde lashes. The black brown is perfect, though I do use the lash conditioner prior, and I do about 3 coats for a dramatic look since the black/brown is somewhat light. I wore this on an international flight after sleeping for 3 hours, and it stayed put even after landing!
Our recommendations based on your unique skin type, tone and needs.
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