For 30 years, jane iredale has been sowing seeds of change in the beauty industry, cultivating a community of women who refuse to compromise. With Ready to Bloom, we pay homage to 30 years of enhancing natural beauty and take inspiration from Jane's garden for a new collection of fresh, feminine colour.

MAKEUP THAT CARES FOR THE SKIN

Celebrating 30 Beautiful Years​​

Long before 'clean' there was 'care'. As a casting director and producer, Jane Iredale saw first-hand how conventional makeup undermined skin health and wondered, “Why can’t makeup be good for the skin?” ​​The goal was lofty, but the premise was simple – create high-performance makeup that cares for skin.

"It’s always been more than makeup. Thank you for 30 beautiful years." - Jane Iredale

Beautiful by Nature

“My love of gardening – fresh vegetables and fruit, flowers for the table – has long served as a source of great inspiration,”

“The colours have impacted our line profoundly, and Ready to Bloom is a manifestation of finding beauty in nature.”

Jane Iredale
jane iredale models showcasing our Ready to Bloom Collection

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Where Nature & Beauty Interwine

We've created three gorgeous, versatile looks, bringing 'Ready to Bloom' to life! Be inspired by the fresh, feminine shades, that will enhance your natural beauty, and revive your skin.

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Dreamy Date Night

Eyes
PureBrow Precision Pencil and Brow Gel in Dark Brown
PurePressed Eye Shadow Triple Wildflower
Beyond Lash Volumizing Mascara in Black Ink

Cheeks
PurePressed Blush in Velvet Petal
PureBronze Matte Bronzer in Medium

Lips
Just Kissed Lip & Cheek Stain Forever Peach
HydroPure Hyaluronic Lip Gloss in Summer Peach

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Sunset Beauty

Eyes
PureBrow Brow Gel in Medium Brown
PurePressed Eye Shadow Triple Wildflower and Honeysuckle
Beyond Lash Volumizing Mascara in Black Ink

Cheeks
PurePressed Blush in Velvet Petal and Flourish

Lips
Lip Pencil in Peach
Just Kissed Lip & Cheek Stain Forever Peach

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Peach Monochromatic

Eyes
PureBrow Brow Gel in Auburn
PurePressed Eye Shadow Triple Honeysuckle
Beyond Lash Volumizing Mascara in Black Ink

Cheeks
PurePressed Blush in Flourish

Lips
Lip Pencil in Peach
Just Kissed Lip & Cheek Stain Forever Peach
ColorLuxe Hydrating Cream Lipstick in Toffee

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Exclusive Rewards and Luxe Gifts

Win a $100 e-Gift Voucher

Join our clean beauty community by subscribing in the month of April and go into the draw to win a $100 jane iredale online voucher. A new winner will be drawn every week*.

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Gift with Purchase

Simply purchase two gorgeous products from our Ready to Bloom Collection, and you'll receive a FREE gift with your purchase!* It's the ultimate cherry on top of your shopping spree! Treat yourself today.

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Be Inspired

Visit our Instagram page to share in the excitement of our 30th Anniversary celebrations and be inspired by our Ready to Bloom content!

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